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But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas.
“They are at a crossroads,” said Steve Nason, a senior analyst at the Dallas-area research firm Parks Associates. “Consumption habits have changed dramatically since DirecTV was founded.... The moves they are taking suggest that they are putting up a ‘going out of business’ sign” at DirecTV.
From the article "Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?" by Meg James.
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...
In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...
