Register

I agree with the Privacy Policy

In The News

Nearly Half of U.S. Households Own and Use Wearable Devices

September 09, 2024

remote health monitoring

connected health devices

fitness tracker

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safety features in these products.

The study, Wearables: Advances in Health and Safety, surveyed 8,000 U.S. internet households and provies insights into consumer behavior surrounding smartwatches and other emerging technologies like smart rings.

Kristen Hanich, research director at Parks Associates, commented on the trends shaping the wearables market, noting that while purchase intentions surged during the COVID-19 pandemic, they have since leveled off as the urgency for health monitoring diminished post-pandemic.

“Success for these devices goes beyond the initial sale,” Hanich said. “As consumers attach more services to their wearables, such as safety monitoring or health coaching, their satisfaction grows. The connection between the owner and the device strengthens as new services become available.”

From the Athletech News article, "Nearly Half of U.S. Households Own and Use Wearable Devices"

Previously In The News

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

‹
1
2
...
81
82
83
84
85
86
87
...
714
715
›