Providing market intelligence for more than 35 years

In The News

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like fixing bugs in computers or tablets, is falling as those devices are becoming more reliable.

Consumer questions now are about wireless connectivity and other network connectivity questions, whether those are traditional devices or smart home and/or other emerging technology, she said.

From the article "Need help with your TV and smart-home setup? At-home tech support may be the answer" by Debbie Carlson.

Previously In The News

DIY No-Contract Security Projected to Expand Pro Monitoring Services

Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...

Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera

Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price. It’s no secret that in spite of the benefits of smart home...

Nearly a Quarter of U.S. Households Think Movies and Music Should be Free

That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent,...

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...