Register

I agree with the Privacy Policy

In The News

Need to Know: Why do we need cross-media measurement?

September 05, 2024

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.

From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"

Previously In The News

Consumer Awareness Of VR Technology Is Low

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...

23% Of US Millennials Are OTT-Only

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...

US Homes Watch Four Hours Of Web Video Per Week On A TV

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...

Broadband’s New Race to the Top

One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...

‹
1
2
...
657
658
659
660
661
662
663
...
714
715
›