Providing market intelligence for more than 35 years

In The News

Nest announces new hardware products in answer to critics

Tom Kerber, a director overseeing Internet-of-things strategy for Parks Associates, said sales for video doorbells have grown dramatically in recent years because of the popularity of online shopping.

The last item that Nest announced was a security system made up of three products called Nest Guard, Nest Tag and Nest Detect that will start at $499 and become available in November.

Nest Guard is a portable motion sensor that goes into a main room or hallway and arms or disarms the system. It has an alarm that sounds if an intruder comes into the home and will alert a user to a potential break-in through an app. Nest Detect devices are placed near doors and windows to track when they are open. Nest Tags are small fobs that users can tap on their Nest Guard to turn the alarm off; they can be set to only work during certain hours of the day for a cleaning person, dog walker or other visitor

From the article "Nest announces new hardware products in answer to critics" by Wendy Lee.

Previously In The News

Amazon's Ring announces smart smoke alarm as CES tech-palooza kicks off

Amazon doesn’t disclose unit sales for its Ring division, but Ring and rival home security company SimpliSafe comprise one-fifth of the U.S. market for professional monitoring systems, according to da...

New Sharp TVs will introduce TiVo’s operating system to US

TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...

Parks Associates: ARPU for traditional home service bundles increased in 2024

In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...