Providing market intelligence for more than 35 years

In The News

Nest announces new hardware products in answer to critics

Tom Kerber, a director overseeing Internet-of-things strategy for Parks Associates, said sales for video doorbells have grown dramatically in recent years because of the popularity of online shopping.

The last item that Nest announced was a security system made up of three products called Nest Guard, Nest Tag and Nest Detect that will start at $499 and become available in November.

Nest Guard is a portable motion sensor that goes into a main room or hallway and arms or disarms the system. It has an alarm that sounds if an intruder comes into the home and will alert a user to a potential break-in through an app. Nest Detect devices are placed near doors and windows to track when they are open. Nest Tags are small fobs that users can tap on their Nest Guard to turn the alarm off; they can be set to only work during certain hours of the day for a cleaning person, dog walker or other visitor

From the article "Nest announces new hardware products in answer to critics" by Wendy Lee.

Previously In The News

Parks: Nearly Half of U.S. Broadband Homes Have Cut Pay-TV Cord

Parks Associates’ latest data finds that 56 million (46%) of U.S. internet households have severed ties with their premium television provider, underscoring the dominance of streaming video services....

4 Emerging Trends in Home Video Streaming

The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, P...

Parks Associates: 46% of US internet households are Cord Cutters; 12% Cord Nevers

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...

NextTrip Announces Launch of Compass.TV Apple iOS and Google Android Apps

 Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...