Providing market intelligence for more than 35 years

In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Associates shows just how dominant they are: Only 6 percent of U.S. broadband homes subscribe to a different over-the-top (OTT) service without also subscripting to one or more of the top 3.

This data comes from Parks Associates' OTT Video Tracker service, which finds OTT adoption is slowing. As a result the growth area for OTT is in multi-service households, not new households. Currently, one-third of broadband homes subscribe to multiple services. Among niche video services, Parks sees Crunchyroll and WWE Network as developing dedicated followings: Crunchyroll counted over 1 million subscribers globally in February, while WWE Network reported 1.95 million global subs in April.

From the article "Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription" by Troy Dreier.

Previously In The News

How to Get Better Indoor TV Antenna Reception

One solution has been to switch from pay TV to streaming alternatives, but in recent years those services have been getting more expensive themselves. That’s a big reason about 20 percent of U.S. hous...

Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities. Parks Associates' new white paper, Multifamily Access: Riding the New T...

The Smart Money: Technology for Independent Living

Family caregivers and older adults face numerous challenges in managing health and daily activities. Technology offers promising solutions to ease their burdens and Parks Associates’ ongoing research...

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive