Providing market intelligence for more than 35 years

In The News

Netflix (NFLX) Gears Up for Q4 Earnings: What's in the Cards?

Per a recent report by Parks Associates, Netflix has been surpassed by Amazon prime video in terms of its subscriber base in the United States.

From the article, "Netflix (NFLX) Gears Up for Q4 Earnings: What's in the Cards?," by Zacks Equity Research for Zacks.

Previously In The News

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Why your Rokus and Fire TVs are missing those big, new streaming apps

Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...