Providing market intelligence for more than 35 years

In The News

Netflix's Competitors Are Quickly Closing The Gap in A Crucial Area

Netflix customers are loyal. In research published this April, analysts from Parks Associates found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. Only 9% of its subscriber base had canceled in the last year, Parks Associates found, compared to Hulu, which saw a full half of its current subscriber base cancel in the last year.

From the article "Netflix's Competitors Are Quickly Closing The Gap in A Crucial Area" by Nathan McAlone.

Previously In The News

Ford and AT&T Hook Up For Free Connected Car Service

Consumers are intrigued but have expressed worries about security and privacy in connected cars and regulators are already on the case. Over half of those surveyed by Parks Associates last year said t...

The Time To Cut The Cord And Switch To Streaming TV Is Now

ESPN will also be coming to Sony’s PlayStation Vue service, available in select markets. Sony’s streaming offering looks more like a traditional cable bundle in that its basic package runs $49.99 and...

HBO Is Replacing Its Cable TV Option In Spain With A New Streaming Service

The initiative is an ambitious play, but it makes sense. Spain has lower cable subscriber rates than the US and a large amount of online piracy. So HBO is sacrificing its licensing revenue to appeal t...

FCC Plan Would Give Consumer Control Of Set-top Box

And cable industry analyst Brett Sappington, of Parks Associates in Dallas, said that companies like Tivo already offer third-party cable set-top boxes, but few consumers purchase them. “Many don’t...