Providing market intelligence for more than 35 years

In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and platforms, according to new research.

Parks Associates’ latest quarterly survey of 10,000 U.S. broadband households found that almost half of consumers rank data security and privacy issues as their greatest concerns about connecting devices to the Internet, compared to other problems they may encounter, such as with tech support. Forty percent of the respondents say they have experienced a privacy or security problem with a connected device in the past year, most commonly viruses and malware.

“Our most recent data reveals that almost half of U.S. broadband households are ‘very concerned’ [rating 6-7 on a 7-point scale] about hackers getting control of connected devices and hackers getting access to data from the device,” says Parks Associates Research Analyst Brad Russell. “In tracing trending changes on these consumer attitudes from 2014 to 2016, we find that while the total share of consumers who are ‘concerned’ [rating 5-7] has not appreciably changed, the share of those that are ‘very concerned’ has grown by 6% to 7%. Similarly, the share of consumers who are ‘not concerned [rating 1-3] has shrunk by about half.”

From the article "Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices" by Rodney Bosch.

Previously In The News

Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon

While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...

Synamedia CTO shares 2024 predictions

With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...

Research: 20% US households own TV antenna

Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and...

ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst

One in five U.S. internet households owns a TV antenna, and 12% that don’t plan to buy one in the next six months, according to Park Associates’ new ”ATSC 3.0: Impact and Opportunity for Video Service...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive