Providing market intelligence for more than 35 years

In The News

New council will guide family caregivers to available tools

Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awareness about family caregivers and curate those resources.

“How can they be reached or supported if they are not looking for family caregiver support tools because they don’t even know that they are family caregivers?” Inns said.

The group’s first deadline is early 2016, Inns said, at which point the council plans to release a tool that guides family caregivers through a curated list of resources that help them address their particular needs. The council hopes this guide will make it easier for family caregivers to find the resources they need. After this deadline is met, the council will also announce other initiatives they plan to launch.

A number of caregiver-focused startups have made news in the last few months, including Nortek Security and Control (NSC), Verbal Applications, and HelpAround.

And at the end of last year, Parks Associates released research about caregivers and the role digital health devices play in their lives. According to Parks, 41 percent of US caregivers in households with broadband internet use a digital health device. Eight percent use some kind of online tool to coordinate their efforts.

From the article "New council will guide family caregivers to available tools" by Aditi Pai.

Previously In The News

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...