Providing market intelligence for more than 35 years

In The News

New Trends Driving Growth in Streaming Services

It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category.

OTT services experienced significant growth during the height of the COVID-19 pandemic. Parks Associates research reports that in Q3 2021, 80% of US internet households reported subscribing to at least one OTT service. Meanwhile, just 57% said they subscribed to a traditional pay-TV service, continuing the long, steady decline that began more than five years ago.

Parks Associates recently presented consumer research impacting the streaming video market and addressed key trends and topics affecting the video and connected entertainment industries during the virtual session, “OTT Churn: Marketing and Retention,” as part of its Future of Video: OTT, Pay TV, and Digital Media conference series. In its fifth year, Future of Video will host virtual sessions July 21, September 22 and in-person sessions in December. For more information on the OTT, Pay-TV, and Digital media market, please visit www.ParksAssociates.com.

From the article, "New Trends Driving Growth in Streaming Services" by Cablefax Guest Columnist.

Previously In The News

As it turns a year old, AT&T’s streaming service hits a milestone

The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customer...

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...

Sling TV gains customers, keeps starting price at $20 for now

Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...