Providing market intelligence for more than 35 years

In The News

Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024

“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“Wi-Fi 7’s key differentiating feature over 6 and 6E is its support of extremely high throughput, reaching speeds up to 46 Gbps compared to a max of 10 Gbps for Wi-Fi 6E,” she told TechNewsWorld.

“This is far beyond what the vast majority of residential subscribers today need, and also far beyond what most residential internet service providers offer today,” she continued.

“A more immediate benefit to users is lower power consumption from client devices such as laptops or phones, but it remains to be seen how much of a difference this makes under real-world conditions,” she added.

From the article, "Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024" by John P. Mello Jr.

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...