Providing market intelligence for more than 35 years

In The News

Nothing Ghostly About Devialet's Phantom Gold Sound

Phantom Gold is a high-end product aimed at a high-end market that's been known for extremes, said Brad Russell, an audio analyst with Parks Associates.

"The high-end audiophile market has always been about extremes," he told TechNewsWorld. "It's about owning extreme technology even if it's not discernible to most of us. It's a $10,000 turntable sitting on a block of granite to minimize vibration that wouldn't make a difference to the vast majority of us."

From the article "Nothing Ghostly About Devialet's Phantom Gold Sound" by John P. Mello Jr.

Previously In The News

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services

Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data. Many house...

Facebook Leads New Social Mobile Commerce Charge

Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their brow...