Providing market intelligence for more than 35 years

In The News

Oculus Quest Standalone VR Headset Launches

A tech reviewer from the Verge reported that Oculus’ Insight system “genuinely seems to work,” noting previous bad experience with similar “inside-out” headset tracking on other devices.
It is yet to be seen if the latest VR headset will spark interest in more consumers. In April, research from Parks Associates showed that only 8 percent of U.S. broadband households own a VR headset, while 25 percent were familiar with VR headsets.

From the article "Oculus Quest Standalone VR Headset Launches" by Bevin Fletcher.

Previously In The News

AI, Sensors and Video Surveillance Verification: Home Security Innovations You Need to Know

Video analytics applications employ artificial intelligence to detect and identify persons, objects, animals, packages, license plates and other subjects of interest visible in video camera feeds. Vid...

Nearly a Quarter of U.S. Households Think Movies and Music Should be Free

That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent,...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

Google Adds New Tools for Retailers to Cloud Platform

In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Addi...