Providing market intelligence for more than 35 years

In The News

Old apartment buildings have some big broadband infrastructure problems

A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks Associates.

Issues include maintaining device connections over a Wi-Fi network and insufficient bandwidth, which can be difficult to fix due to the infrastructure of older apartment buildings, said Jennifer Kent, VP of research at Parks Associates.

She explained that unlike newer MDUs, these buildings were built without suitable wiring or the infrastructure to run new wiring. Older MDUs may have thicker walls or various types of building materials.

“So they might be looking at the cost of having to run all new wire throughout the building…which is obviously very cost-intensive,” she said.

Average internet spending MDUsAccording to Kent, apartment residents that pay for internet as part of their rent or through their property manager tend to spend less than those with a retail plan. Parks Associates found MDU residents with a bulk internet arrangement pay around $40 per month, compared to $64 per month for retail internet.

Parks Associates noted these figures are “standalone” service prices, meaning these are residents who don’t have add-ons like pay TV or mobile bundled with their internet.

From the article, "Old apartment buildings have some big broadband infrastructure problems" by Masha Abarinova 

Previously In The News

63% In U.S. Say They Are Not Aware Of Virtual Reality

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtual...

Nearly Half Of High-Speed Homes Have Multiple OTT Services

The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT s...

Just One OTT Sub Becoming Two For Consumers, Research Says

Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually...

For Netflix, There's Just A World Of Opportunity

It’s a phenomenon than can even take credit for the concept of binge-watching, which landed in the Oxford dictionary in 2014. Its customers have an almost-Moonie like affection for Netflix; it has, by...