Providing market intelligence for more than 35 years

In The News

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers now have with consumers, where security protections are part of doing business and solutions can be easy, seamless, and can ultimately help strengthen the long-term customer relationship.

Parks Associates’ research finds 72 percent of smart home product owners are concerned with the security of the personal data that is collected and transmitted by their smart home products. This webinar shares strategies to build consumer trust and help combat identity theft, fraud, and invasive data collection.

From the article, "On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home" from Residential Systems

Previously In The News

Landline Telephony Has Role in Post-Pandemic Home, Says Parks

COVID-19 led to renewed validation of legacy telephony technologies as voice calls “address the universal need for communication and social connection, providing a lifeline for everyday life, work, an...

Western European Smart Thermostat Sales To Hit 1 Mln By 2020

Sales of smart thermostats in Western Europe are set to rise from less than 700,000 units in 2016 to more than one million units by 2020, according to a report on smart energy and water products by Pa...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...