Providing market intelligence for more than 35 years

In The News

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 people have reported incidents of their internet-connected devices failing prey to technical issues that go unresolved.

Parks Associates surveyed consumers of smart home devices to find out more about how people interact with them. What they discovered was that 12 percent of smart home device owners in the United States have had a device become basically unusable due to a technical issue. Many of those problems went unaddressed for a significant period of time.

From the article "One in 10 smart home device owners report unresolved technical problems" by AJ Dellinger.

Previously In The News

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...