Providing market intelligence for more than 35 years

In The News

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates.

The future represents a 100% increase since 2013, according to Parks. Its TV Services: Changing the Channel Package report shows that only one-third of pay TV subscribers are very satisfied with their pay TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

The research group’s 360 View Update: Pay TV and the Reality8 of Cord Cutting report meanwhile shows that 5% of US broadband households have never subscribed to a pay TV service, with adoption declines most notable among younger heads of household.

From the article "One in five US subscribers now ‘dissatisfied’ with pay TV service."

Previously In The News

Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix

Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...

Do Map View User Interfaces Simplify Smart Home Management?

According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...

The Smart Money: Deep Dive on the False Alarm Issue

Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...

3 Billion More Reasons to Buy Amazon Stock

Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive