Register

I agree with the Privacy Policy

In The News

One-Third of U.S. Broadband Households Have Multiple OTT Subs

December 28, 2016

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT service.

Parks refers to this as "service stacking," and says it marks an important step in the industry's growth.

“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the U.S. OTT video services marketplace,” says Brett Sappington, senior director of research for Parks. “Consumer willingness to subscribe to multiple services provides the consumer-paid revenues necessary for continued industry growth.”

From the article "One-Third of U.S. Broadband Households Have Multiple OTT Subs" by Troy Dreier.

‹
1
2
...
32
33
34
35
36
37
38
...
712
713
›

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

MDU / Multifamily

SMB

Event

Our Services

Analyst Insights

Media

About Parks Associates

One-Third of U.S. Broadband Households Have Multiple OTT Subs

Previously In The News

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Building Grid Resilience Amid Climate Change

The Smart Money: 7 Smart Home and Security Trends from CES

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store