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Online Viewing Has An Off-Ramp Problem

God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confidence or just sheer excess cash made life better, or at least damn different. Out with the new. In with the newer!

Which brings us to over the top content providers. There are so many of them that you can make yourself silly trying to remember why one of them might be better than the other. As a recent report from Parks Associates points out, this might be a long search for entertainment nirvana.

In July, it noted that half of Hulu’s customers canceled the service the month before and that 9% of Netflix’s customers scrammed, too. Smaller services lose customers at Blackberry-like rates.

From the article "Online Viewing Has An Off-Ramp Problem" by P.J. Bednarski.

Previously In The News

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

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A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

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In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

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