Providing market intelligence for more than 35 years

In The News

Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility

Multiscreen viewing is possibly the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it. But it is not the only one. As Brett Sappington, Director of Research at Parks Associates (the market research and consulting firm), points out, “On-demand consumption is also important. On-demand services began to push operators to deliver video in a different way, but it was multiscreen video that really forced the issue.”

From the article "Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility" by John Moulding.

Previously In The News

Roku CEO explains why Apple is breaking with tradition and putting its streaming services outside its famous walled garden

Roku held 37 percent of the market share of streaming media players as of early 2018, a Parks Associates report found, while Apple TV held 15 percent of the market share. Roku maintains dominance thro...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive