Providing market intelligence for more than 35 years

In The News

Ordinary Home Appliances Are About to Get Really Sexy

But when all is said and done, it’s the less sexy items that most people will interact with on a day-to-day basis. Washing machines, refrigerators and other home appliances aren’t glamorous, but we all want them to do more than they already do – and several manufacturers are rushing to fill that demand.

A full 17% of U.S. broadband households intend to buy a smart kitchen appliance by end of 2016, according to Parks Associates. And this year’s CES has a wide assortment of kitchen and other home appliances on display. Some are cutting edge. Some are philanthropic. And some are kitschy.

From the article "Ordinary Home Appliances Are About to Get Really Sexy" by Chris Morris.

Previously In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...