Providing market intelligence for more than 35 years

In The News

Ordinary Home Appliances Are About to Get Really Sexy

But when all is said and done, it’s the less sexy items that most people will interact with on a day-to-day basis. Washing machines, refrigerators and other home appliances aren’t glamorous, but we all want them to do more than they already do – and several manufacturers are rushing to fill that demand.

A full 17% of U.S. broadband households intend to buy a smart kitchen appliance by end of 2016, according to Parks Associates. And this year’s CES has a wide assortment of kitchen and other home appliances on display. Some are cutting edge. Some are philanthropic. And some are kitschy.

From the article "Ordinary Home Appliances Are About to Get Really Sexy" by Chris Morris.

Previously In The News

Consumers Show Low Demand For Connected Health, Parks Finds

People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...