Providing market intelligence for more than 35 years

In The News

Ordinary Home Appliances Are About to Get Really Sexy

But when all is said and done, it’s the less sexy items that most people will interact with on a day-to-day basis. Washing machines, refrigerators and other home appliances aren’t glamorous, but we all want them to do more than they already do – and several manufacturers are rushing to fill that demand.

A full 17% of U.S. broadband households intend to buy a smart kitchen appliance by end of 2016, according to Parks Associates. And this year’s CES has a wide assortment of kitchen and other home appliances on display. Some are cutting edge. Some are philanthropic. And some are kitschy.

From the article "Ordinary Home Appliances Are About to Get Really Sexy" by Chris Morris.

Previously In The News

HDR standards: Competitive tempo picks up in 2018

For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates. “Typically, device makers support multiple formats out of...

#TBT: Rated ‘M’ for mobile; Before Alexa, there was Jeeves and SMS search… this week in 2005

DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...

Is Streaming Actually Cheaper Than Cable? We Do the Math

With its contracts and fees, cable TV is nowhere near cheap. Though streaming services are the new norm, paying for multiple subscriptions -- or even a live TV streaming service like DirecTV Stream --...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...