Providing market intelligence for more than 35 years

In The News

OTT Churn Rises As Consumers Switch And Sample

Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT services are dealing with churn, too. Big-time.

About 85% of U.S. broadband households subscribe to an OTT service, and in the last year about 4% of U.S. broadband homes pulled the plug on Netflix, comprising 9% of the Netflix customer base. Meanwhile, a massive 7% of broadband homes nixed Hulu Plus in the last year, wiping away about half of its subscriber base, according to Parks Associates, which produced the research report on churn.

From the article "OTT Churn Rises As Consumers Switch And Sample" by Daisy Whitney.

Previously In The News

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...

TTA’s Week: US Healthcare’s Transforming, Tunstall Gets Rippled, NHS Disabled Care, Tenders

US healthcare starts transforming–what are the opportunities? A ‘ripple’ of a Tunstall partnership, NHS CCGs forcing disabled into care homes, and tenders posted in Scotland and Wales. From the art...

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive