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OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device

January 17, 2017

In the U.S., 2017 will be characterized by the rise of online Pay TV services, according to the research company Parks Associates. “While traditional Pay TV provides superior viewing quality, OTT video commonly excels in discovery, portability and personalized user experiences. Consumers care less about the network used to deliver the content than they do about access to the content, ease of use, and convenience,” says Brett Sappington, Senior Director of Research at the company.

Parks Associates has released new research showing that in the U.S. the likelihood of non-subscribers adopting Pay TV has declined since 2012, with half as many cord nevers adopting Pay TV in 2016 (2%) as there were in 2015 (4%). “The size of the cord never segment is slowly increasing,” Parks says.

From the article "OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device" by John Moulding.

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OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device

Previously In The News

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

Actelis Launches Unique, Ultra Low Power In-Building Gigabit Connectivity Solution For Instant Service Provisioning of Multi-Tenant Units

Unlocking Seamless Connectivity: The Benefits of NETGEAR’s Pro Wi-Fi Design Services and Pro AV Design Services

Your Devices are Getting Smarter: Here’s How the U.S. Can Build Trust in Them

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