Register

I agree with the Privacy Policy

In The News

OTT Providers May Be Missing Key Revenues

May 17, 2015

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying exclusively on shared OTT accounts when using subscription OTT services, according to Parks Associates.

The finding says that 8% are using a OTT video account held by someone outside of their home; and 6% are exclusively using a shared OTT account. Parks says 57% of U.S. broadband households access to some OTT.

Looking at some key OTT areas, Parks says 11% of Netflix users, 10% of Hulu Plus and 5% of Amazon Prime Instant Video are using an account paid for by someone else.

From the article "OTT Providers May Be Missing Key Revenues" byWayne Friedman.

Previously In The News

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...

Online Video Via TV Is Rising

This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...

Is TV Everywhere Doomed...On Purpose?

For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

‹
1
2
...
19
20
21
22
23
24
25
...
41
42
›