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OTT's Big Sign-In Results From Connected TV Devices

September 01, 2016

OTT

streaming

MediaPost

SVOD

connected TV

Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12% since third quarter of 2014.

A separate study by Parks said Netflix, WWE Network, and Hulu have the highest "net promoter" results among major OTT video services in the U.S. Net promoter measures the likelihood of subscribers recommending a product or service to others.

From the article "OTT's Big Sign-In Results From Connected TV Devices" by Wayne Friedman.

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OTT's Big Sign-In Results From Connected TV Devices

Previously In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

Interest Is Growing for a More Interactive TV-Watching Experience

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

Another View: 3 Smart Home Trends Retailers Should Watch This Year

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