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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

OTT

streaming

churn

subscription

entertainment

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Stream TV or Pay for Cable: Which Is the Better Choice?

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Best Practices for Easing Security Concerns Around Smart HVAC

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