Register

I agree with the Privacy Policy

In The News

OTT Technologies Continue To Take Hold

December 28, 2016

According to research from Parks Associates, about half of the 63% of broadband households that subscribe to OTT services subscribe to more than one. The most popular “service-stack” is to subscribe to both Amazon Home Video and Netflix; 12% of broadband subscribers have this combination.

“There are service stackers willing to experiment with different OTT combinations as new services arise,” stated Brett Sappington, senior director of research at Parks Associates. “The regular release of high-quality original content, such as The Grand Tour (Amazon) and Gilmore Girls: A Year in the Life (Netflix), ensures the large OTT players will remain a core, consistent subscription among service-stacking households.”

From the article "OTT Technologies Continue To Take Hold" by Aaron Baar.

Previously In The News

Smart TVs Join The In-Home Digital Voice Race

The home entertainment market is consolidating around the smart TV, with the TV now being the most commonly used platform for accessing video content, according to Parks Associates. Consumers are b...

Ad Age @ CES: 5 Things We Learned About the Connected Home

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies w...

How WWE Raw Turned the Brand Into a Global Entertainment Company

The WWE Network, the streaming service that shows WWE playoff matches and original programming, is presently the No. 2 sports OTT service, behind only MLB.tv, according to Parks Associates. Baker expl...

13% of Broadband Households Adopt Smart Thermostats

The adoption of smart thermostats reached 13% of U.S. broadband households in 2017, according to new research. This is an increase from 11% in 2016, based on new smart energy research from Parks As...

‹
1
2
...
624
625
626
627
628
629
630
...
643
644
›