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OTT Video Churn Steady at 19%: Study

February 07, 2017

Parks Associates attributes a chunk of that OTT churn to consumer experimentation.

“These are not free trials but instances where consumers are spending real money to try out new OTT services. One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” Brett Sappington, senior director of research at Parks Associates, said in a statement.

From the article "OTT Video Churn Steady at 19%: Study" by Jeff Baumgartner.

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About Parks Associates

OTT Video Churn Steady at 19%: Study

Previously In The News

EV Sales Growth Flattens Following Pandemic Peak

Apple devices have high net promotor scores across consumer electronic products

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

Study Shows High Consumer Expectation for Rapid Security Event Response

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