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OTT Video Churn Steady at 19%: Study

February 07, 2017

Parks Associates attributes a chunk of that OTT churn to consumer experimentation.

“These are not free trials but instances where consumers are spending real money to try out new OTT services. One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” Brett Sappington, senior director of research at Parks Associates, said in a statement.

From the article "OTT Video Churn Steady at 19%: Study" by Jeff Baumgartner.

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OTT Video Churn Steady at 19%: Study

Previously In The News

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Smart Home Owners Grow Increasingly Concerned About Cybersecurity

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

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