Providing market intelligence for more than 35 years

In The News

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services.
In the U.S., 57% of current traditional pay TV providers have an OTT video service, while 7% (8.4 million U.S. homes) have an OTT service but no pay TV services, according to Parks Associates. This last number includes consumers who have discontinued pay TV service and those who have never subscribed to pay TV.

Globally, Parks says revenue from OTT service will more than double in four years, reaching $19 billion in 2019 from $9 billion in 2014.

Other countries are a bit behind U.S. consumers -- but growing. In the U.K., 57% of pay TV homes with broadband have at least one OTT service, while Spain has 29% of pay TV homes with broadband that have an OTT service, and in Germany, the percentage is 24%.

From the article "Over-The-Top TV Revenues Forecast To Hit $19B In 2019" by Wayne Friedman.

Previously In The News

Apple challenges Google's dominance in smartphones as iPhone 5 nears release

As Apple prepares to release its new iPhone model, new research from Parks Associates shows the iPhone leads its rivals in customer satisfaction, with 75% of its owners "very satisfied" with their...

Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider

Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to interna...

Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider

Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to interna...

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...