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Over Two Thirds Of Smartphone Owners Are Music Streamers

According to new Parks Associates research, when it comes to digital relaxation, listening to music via a smartphone tops all other entertainment uses.

In the US, where the research was conducted, 68% of smartphone owners now listen to music everyday via a streaming service. In term of numbers, watching short video clips (71%) is more popular, but at an average of 45 minutes a day, no other smartphone-based entertainment takes up as much time.  

From the article "Over Two Thirds Of Smartphone Owners Are Music Streamers" by www.thestar.com

Previously In The News

ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021

Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...

Parks: Antenna-Only TV Households Are 15% of Broadband Households

Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households. “Pay-TV subscriptions have dropped each year since 20...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

It’s Playball for MLB and Facebook

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed...

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