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Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates.

The research firm said the figure compares to a national average of just 15% of all broadband households that only choose over-the-top entertainment access.

From the article "Parks: 23% Of US Millennials Opt For OTT-Only" by www.digitaltveurope.net

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To get a sense of how big the MDU market is, Parks Associates research reveals that 34% of US broadband households are MDU residents. After reading that it’s roughly one in three, I suppose that makes...

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Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subsc...

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