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Parks: Broadcast TV Still Trumps Streaming Video

December 10, 2018

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.

While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.

From the article "Parks: Broadcast TV Still Trumps Streaming Video" by Erik Gruenwedel.

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About Parks Associates

Parks: Broadcast TV Still Trumps Streaming Video

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

Report: Viewers Say Churn is Based on Lack of New, Original Content

Voice shopping in retail expected to grow to $40 billion by 2022

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

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