Providing market intelligence for more than 35 years

In The News

Parks: U.S. Tops in Cord-Cutting — Except for Spain

Parks said Spain actually exceeds the U.S. in percentage of cord-cutters and broadband households that watch online video, but in the other countries — the U.K., France and Germany — the incidence of cord cutting is far lower than in the U.S.

“The percentage of consumers in the U.K., Germany and France canceling pay-TV services and instead using online video is half the rate seen in the U.S. market,” Brett Sappington, director of research at Parks Associates, said in a statement.

From the article "Parks: U.S. Tops in Cord-Cutting — Except for Spain" by Erik Gruenwedel.

Previously In The News

DirecTV Wants To Be The Next Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue's numbers are harder to get a handle on, but it's not on the list of top 10 most...

Can an AI burglar alarm predict break-ins before they happen?

Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with cons...

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...

'Streaming fatigue' got you down? The 'great re-bundling' could be the answer

And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...