Providing market intelligence for more than 35 years

In The News

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, according to new data from Parks Associates, which includes consumer surveys of 8,000 and 10,000 U.S. internet households.

Connected households consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020, according to new data from Parks Associates. Additionally, 61% of households watch paid streaming services on a TV set, consuming an average of 7.5 hours per week of content from these services.

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” research analyst Sarah Lee said in a statement.

 
Sarah Lee

Lee said that as video consumption on a cell phone continues to rise, when excluding social video, U.S. internet households spend 6.5 hours per week watching video on a smartphone and 3.9 hours on a tablet.

“TVs are still the main video-viewing device, but platform usage continues to diversify,” she said.

Parks found that paid streaming services are the most popular content type consumed across TV, mobile, computers, and tablets, but households watch several different types of services across their devices over the week. About 78% of households watch an SVOD service weekly, followed by 67% of households who watch user-generated content such as that from YouTube.

“Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now,” Lee said in a statement.

From the article, "Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly" by Erik Gruenwedel

Previously In The News

Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...