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Parks Associates Asks Consumers About The Smart Home

April 24, 2016

Security Systems News

In a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months.

“The most important things for security dealers to understand is that smart home devices are here; it’s an emerging market, not an established market. The security dealers are now prominent, [but] they’re not exclusive,” Tricia Parks, CEO of Parks Associates, told Security Systems News.

From the article "Parks Associates Asks Consumers About The Smart Home" by Spencer Ives.

Previously In The News

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Smart home products have to create new value if they are to be adopted. That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart p...

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Almost three quarters (71%) of U.S. consumers would want a move-in ready home and almost half (44%) of those define that as a home with smart home technology already installed. The survey of 1,300...

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Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...

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