Register

I agree with the Privacy Policy

In The News

Parks: Economics challenge household finances – and the entertainment industry

July 09, 2024

StreamTV Insider

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video Services Dashboard, a consumer research study of 8,004 heads of US internet households conducted between March 21, 2024 and April 4, 2024.

Parks Associates research shows that US households with 5 or more OTT subscriptions dropped from 52% to 46% and that average monthly spending on OTT SVOD services decreased from $73 in Q3 2023 to $63 in Q1 2024.

According to Parks Associates research, companies that own or aggregate television and video assets distribute their content across 18 platforms on average.

Recent custom research from Parks Associates and SymphonyAI media division notes that 47% of executives in the streaming industry lack the data needed to make good business decisions. Even when that data is available, it is often difficult or impossible to collate and compare—71% of industry executives say it is difficult to see all the streaming-related data in one place.

Parks Associates IV graph July 2024

From the article, "Parks: Economics challenge household finances – and the entertainment industry" by Elizabeth Parks

Previously In The News

Axius: Customer Support Platform for the Smart Home

Consumers are becoming increasingly reliant on their home technology and adding devices at a rapid pace. According to Parks Associates, 26 percent of consumers currently own a smart home device and ap...

Smart Speaker Use Grows

Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...

Report: How Consumers Stream

A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is...

Despite YouTube Music’s Relaunch, YouTube Premium Falls Out of the Top 10 Streaming Services In the U.S.

YouTube’s latest music subscription service is failing to boost YouTube Premium in any substantial way, according to recent research. According to Parks Associates, YouTube Premium — which includes th...

‹
1
2
...
568
569
570
571
572
573
574
...
715
716
›