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In The News

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell, operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions.

From the article "Partner With SVOD Providers For Younger Generation" by Jack Loechner.

Previously In The News

Nearly Half Of High-Speed Homes Have Multiple OTT Services

The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT s...

Just One OTT Sub Becoming Two For Consumers, Research Says

Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually...

For Netflix, There's Just A World Of Opportunity

It’s a phenomenon than can even take credit for the concept of binge-watching, which landed in the Oxford dictionary in 2014. Its customers have an almost-Moonie like affection for Netflix; it has, by...

Smart Home Systems Slow To Gain a Toehold

According to a study by Parks Associates, reported by Brad Russell from an article originally appearing on IoT Agenda, “the IoT space is expanding to provide more targeted service offerings with verti...

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