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Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services that pay TV companies need to look out for.

That’s because users of free over-the-air TV are on the rise, too. According to Parks Associates’ findings, a full 15% of all U.S. broadband households now get their TV exclusively from an antenna. That’s a big deal, because broadband households are a really important base for pay TV companies.

From the article "Pay TV Companies Are Losing Ground To OTA" by Stephen Lovely.

Previously In The News

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Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

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Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...

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The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

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Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

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