Providing market intelligence for more than 35 years

In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-branded apps are second at 9 percent and Apple Pay is at 4 percent. But it’s a bit of a mystery then why merchants are requesting Apple Pay much more than PayPal for in-store payments. A huge 67 percent are requesting Apple Pay versus 8 percent requesting PayPal.

Chris Tweedt, research analyst at Parks Associates, said: “While PayPal is the clear market share leader, more merchants are requesting information from Apple Pay than any other mobile payment solution.” Tweedt added, “Apple has added a Pay with Apple Pay button into its Safari browser and the company has signed up 21 of the top 100 online merchants, with others to come.”

From the article "PayPal’s Popular But Apple Is The Class Favorite" by PYMNTS.

Previously In The News

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...

Parks: Video Streaming Providers Battle 50% Churn

Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...

How Many E-Gadgets Per Household?

The answer: 17, per research released at the CES 2024 trade fair by Parks Associates.  That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...

At CES 2024's #RoborockTechTalk, The Future of Smart Home Cleaning Appears Fresh

In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...