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People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service account belonging to someone outside the household, with 18 to 24 year olds making up 22%. In July 2017, the overall number was 12% of all adults, according to a Reuters/Ipsos poll, and just 21% of 18 to 24 years olds.

From the article "People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead by Glenn Fleishman."

Previously In The News

Roku beats Q1 estimates as linear TV dies out

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Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

PeerLogix sees momentum from demand-side integration

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The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

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