Register

I agree with the Privacy Policy

In The News

Phone, Cable Companies Advised To Bundle More Services

May 17, 2006

Tech Web Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and home monitoring, satellite radio, and online storage.

Almost a third of broadband consumers intend to add TV-related value-added services to their current product bundles, and 41 percent are interested in adding supplementary services to their Internet subscriptions, Parks Associates said. As a result, cable and telephone companies should focus on differentiating themselves through services, rather than competing just on price and slick marketing campaigns.

"It's going to take a couple of years before we actually see them competing head to head with cable operators," Parks research analyst Deepa Iyer said. But to convince cable subscribers to switch, telephone companies will have to offer product bundles that are better than cable's in every way.

"They haven't done a very good job of offering wireless as part of a bundle," Iyer said. "They still have a lot of work to do in integrating wireless services with other services. Once they do that, they will definitely have an edge over cable."

From the article "Phone, Cable Companies Advised To Bundle More Services," by Antone Gonsalves.

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

‹
1
2
...
27
28
29
30
31
32
33
...
41
42
›