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Prediction: Wi-Fi-Cell Hybrid Service Is Coming

July 27, 2016

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users become increasingly hard to find. And among the top priorities of smartphone users who consider themselves likely to churn within the next 12 months, according to a Parks survey, is a WiFi element to the mobile service.

From the article "Prediction: Wi-Fi-Cell Hybrid Service Is Coming" by Dave Fraser.

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Prediction: Wi-Fi-Cell Hybrid Service Is Coming

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

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