Providing market intelligence for more than 35 years

In The News

PRI Fellow: The Future of Broadband Looks Bright

Tech Policy CentralDaniel Ballon, a policy fellow in technology studies at San Francisco-based think tank Pacific Research Institute (PRI), gave a presentation on "The Future of Broadband" that looked at the market for broadband and some of the models of projected growth.

He listed eight innovations that are likely to drive future broadband growth:

-  High-definition video-on-demand services like Hulu and Netflix (Parks Associates forecasts that the customer base will expand seven-fold in five years, to about 30% of households)
-  Internet TV services like Joost, Fancast and Veoh (iSuppli predicts the market will reach $5.8 billion by 2011)
-  High-definition video conferencing like telepresence
-  Telemedicine
-  Virtual worlds
-  Internet-connected gaming consoles like Xbox Live (Parks Associates forecasts it to be a $8 billion+ market by 2013)
-  Cloud computing (According to IDC, spending on cloud services will reach $42 billion by 2012)

From the article, "PRI Fellow: The Future of Broadband Looks Bright"

Previously In The News

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

Fitbit Holds Lead Among Fitness Wearables

Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...