Providing market intelligence for more than 35 years

In The News

Protecting Broadband Networks by Securing the Smart Home

Securing the Internet of Things (IoT) from hackers and cyber crooks needs to be a top concern for manufacturers, consumers and broadband network providers.

More than 26 million U.S. households own at least one smart home device, which represents a 35 percent increase from the beginning of 2016. Half of consumers say privacy is their greatest concern when connecting smart devices to the internet, and 40 percent say they have experienced a privacy or security problem with a connected device in the past year, according to a recent research report from Parks Associates (link is external).

From the article "Protecting Broadband Networks by Securing the Smart Home."

Previously In The News

AI: The Future Of Digital Marketing (And Everything Else)

Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks As...

Smart Door Lock Sales Heading To $357 Million

Despite the relatively high cost, 2 million smart door locks will be sold by 2021, according to a new study by Parks Associates. Annual sales from the devices will increase from $207 million this y...

Apple Plans a 4K Upgrade for Its TV Box

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...

73% Of Broadband Consumers Want To Tightly Control Their Personal Data

A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data wi...