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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Parks And Associates Examines IoT Market Trends In 2017

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